«For the creation of the graphic identity of this edition, ANIMARIO has had the collaboration of Alfonso Rodríguez Duarte. With more than 20 years of experience in animation projects, Rodríguez Duarte is the animation director for Zinkia Entertainment and for the successful television series Pocoyó. Connecting with the cycle dedicated to Chinese animation, one of the key axes of the festival in this edition, the graphic identity has as a reference the work of the Chinese artist Yue Minjun and his characters with histrionic smiles. The festival poster, inhabited by hyper-happy characters, whose exaggerated gesture can be comical as well as uncomfortable, develops a sugary, colorful and dynamic hyper-pop imaginary that will feature animated versions applied to different advertising media in the city of Madrid.»